Blue ocean strategy summary chapter 8 engage your team in the new strategy the point of this chapter is that you shouldnt develop and implement the blue ocean strategy in a silo ignoring people on your team if your blue ocean strategy upends the status quo your team will be scared for their jobs their position in the organization . A true masterpiece written by w chan kim and renee mauborgne blue ocean strategy summary is empowered to impart new ideas on traditional and older business industries the central part is not the only interesting section of the book even the appendices are more than capable of grabbing readers attention with first class high quality examples about lots of different product categories that vary from the model t to movie theatre products. Summary of blue ocean strategy by w chan kim and renee a mauborgne by instaread is an in depth analysis of a book that focuses on how to create new value for consumers rather than focusing on the competition in an age when consumers not companies determine the direction of markets it has valuable insights into whats needed to be successful in todays world where companies must . Summary of blue ocean strategy by w chan kim and renace a mauborgne includes analysis 1 2 downloaded from wwwliceolefilandiereit on january 12 2021 by guest read online summary of blue ocean strategy by w chan kim and renace a mauborgne includes analysis recognizing the exaggeration ways to acquire this ebook summary of blue ocean strategy by w chan kim and renace a mauborgne includes . Of course competition matters but by focusing on competition and competitive advantage according to kim and mauborgne scholars companies and consultants have ignored two very important and far more lucrative aspects of strategy one is to find and develop blue oceans and the other is to exploit and protect blue oceans these challenges are very different from those to which strategists have devoted most of their attention in blue oceans demand is created rather than fought
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